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Deer Awareness

As the nights draw in, motorists are being urged to be #DeerAware and avoid collisions with animals on rural roads. 🦌


There are estimated to be more than 74,000 deer-related traffic collisions across the UK every year, and that risk increases during the autumn as deer start moving across the landscape.


By following some simple advice, we can keep ourselves and the wildlife safer 👇


  • Use full-beam headlights at night if no other cars are around, as they will reflect the deer’s eyes.

  • If you spot a deer, dip your headlights to avoid startling it.

  • Deer often cross the roads in the same locations. Where there are deer warning signs you should always slow down, stay alert and be prepared to stop suddenly.

  • Deer often travel in groups so if you see one crossing the road you should slow down and drive with caution as others may well be following.



Video credit - Jochen Langbein (Langbein Wildlife)

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